The Anywhere CLT --
A Central Location Test
Solution for the New Normal
As consumer mindsets shift, eating out is less about convenience and more about getting a break.
… I don’t know what else to cook
… I need something different
... I need someone else to cook
The dining experience is shifting from in-restaurant to drive-thru and delivery.
According to a national survey conducted in May 2020, 28% of consumers are ordering food online and picking it up at the restaurant at least once a week.
Shouldn’t your product testing evolve to match?
Modify your CLT approach to replicate how consumer purchase behavior is evolving. Measure menu items in context – eating in the car, take home, delivery - where the consumer takes control of the experience.